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IAB’s Ad Spend study starkly reveals how the economic downturn is accelerating a shift in the advertising landscape. The headline stat values the online ad market at £1,682.5m for the first half of 2008, an increase of 21% on the same period in 2007, proving that the online ad market is definitely still growing despite the economic downturn – and tellingly is the only relevant part of the market growing.
At Latitude we often joke about Google’s levers – if profits are down or shareholders unhappy they pick a money generating lever and pull it. One of the most significant of late was their u-turn on gambling adverts via adwords. Many would question the ethics of this (or lack of), others may see it as a clever business decision. Either way these sorts of decisions usually end up boosting that upward-pointing revenue graph.
Latitude searched for the right client Christmas presents this year and made the decision to donate some money to local charities near their London and Warrington bases on behalf of their clients. Latitude chose to give £1000 to Action for Children whom work across 400 projects in the UK and has already transformed the lives of 170,000 children.
According to Google, I work with a lecturer in Atomistic Simulation, an abstract expressionist painter, the man who directed Alien Vs Predator, and oh dear, an international hair and make-up artist and my boss is a spy!
Getting content from a website to go hot on Digg and other social media websites is one of the most effective ways of getting high quality natural links to the site, however it isn’t easy and there are a number of pitfalls that you need to consider when promoting a story or image. If there’s one group of people who know how to top the charts, it’s the Beatles, so take their advice:
Google has taken steps to dispel rumours in the search engine world that it is using analytics to rank ads within its search results. Many a cynic has claimed that both quality score and page rank have been reduced as a result of implementing analytics on a site, and I have spoken to a few myself who have been objecting to me suggesting analytics for that very reason. Obviously the gut reaction is to label it all conspiracy theories and move on. However, it is difficult to ever really know whether this is the case.
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